Persil + Christian Siriano

TikTok Paid Ads, Promotional Photography

Persil® Laundry Detergent launched their colorful new rebrand along with new formulas that keep your clothes looking newer, longer. With your clothes staying vibrant wash after wash you get to repeat your favorite outfits again and again and again. So it’s only natural that led to the brand’s partnership with someone who knows a thing or two about fashion and outfit repeating. I had the pleasure to work with Christian Siriano of Project Runway fame, directing him in a photoshoot and a series of TikTok ads and organic content featuring moments from a 24-Hour TikTok Live Event – The Wardrobe Refresh Hotline.

Colorful commentary

I shot and directed this paid social ad where he reinforces how to properly use Persil Ultra Pacs.

GUESS THE FABRIC

We blindfolded Christian and had him show off his fabric knowledge, and he didn’t disappoint.

Lesson #06: date night fit

From everyday fits to date night glow-ups, Christian wants to see the glamour.

YOU Can’t argue with science

This unconventional ad has Christian green-screening himself over another ad.

OBSESSED

Christian took a laundry-folding break during the 24 TikTok Live to rave about his favorite detergent.

Lesson #31: COSTUME COUTURE

I wrote and directed this Halloween-themed bit where Christian gives his thoughts on costumes.

Fit drop

It’s a fit drop… literally. A fun laundry chute gag was used for a looping Meta and TikTok ad.

LESSON #04: Refresh your everyday fit

Christian spoke to many callers including a few influencers who needed a little fashion help.

Lesson #24: Fa-la-la-la-laundry

Yes, even Santa Claus called in to get some fashion device from Christian. It was a jolly ol’ time.