Sunshine Punch

Product Launch Photography, Paid Social Production & Editorial

Your Summer Thirst Trap

It was important to establish a tone with strong art direction among product photography and video style to communicate the idea of Sunshine Punch being the ultimate “summer thirst trap,” evoking a vintage feel that made consumers think back on cooling down with orange cream ice pops in the hot summertime.

Beyond photography direction, I wrote and drew storyboards for the paid social ads and edited all three spots that ran to promote the brand’s expansion into new markets nationwide.

Video production in partnership with Pennington Studios